Tracy is a marketing leader with a proven track record of success across industries, audiences, lifecycle and channels. She bridges strategic vision with tactical excellence, transforming insights into initiatives that deliver business results. Tracy also builds high performing teams and strong cross-functional partnerships.

 Tracy started her career at American Express where she developed acquisition, engagement, product management and social media expertise across consumer and small business segments. She furthered her career at PNC Bank, owning small business credit card and new product marketing. Tracy then combined marketing knowledge with a passion for wellness at Hospital for Special Surgery, overseeing digital marketing, SEO, analytics and customer research. Next, Tracy worked on strategic initiatives at Schweiger Dermatology Group, building a HIPAA-compliant tech stack, creating digital and content marketing strategies and evolving email marketing.

Tracy has an MEd from Harvard University and an MS and BS from Cornell University.