Tracy Rosen is an insights professional with 25+ years of experience uncovering and applying insights to build custom solutions to support market strategy, business expansion, innovation and organization effectiveness. Her expertise spans B2B, B2C and healthcare. Her skills are industry neutral and include specialized capabilities in ethnography and UX/consumer experience. She is also especially proud of designing QuixSM, a unique process to shorten the innovation cycle from months to weeks. The depth and breadth of Tracy’s client-side experience enable her to recognize the implications of insights for business strategies and organization effectiveness.

Prior to consulting, Tracy worked at GE in Corporate Business Development where she was developed strong process management, leadership and innovation skills. She moved to GE Capital in executive marketing positions, culminating as Vice President, Marketing.

Tracy holds an MBA from The Wharton School at The University of Pennsylvania and a BS in Mechanical Engineering from Tufts University.