Tina Selwyn is a seasoned corporate leader with a passion for creating excellent customer experiences and seamless processes. She is an Expert in Customer Experience, User Experience Design (UX) and Process Reengineering.

Before becoming a consultant, she worked for 15 years at financial services giants, American Express, Citi and U.S. Bank, learning industry best practices from some of the most respected brands in the world. At AMEX, Tina spent a decade supporting 20+ international markets and developing solutions that were pragmatic, scalable and cost-effective. In her last role at AMEX, Tina was the Vice President of Marketing Excellence with the mandate to define and implement a “customer first” strategy which ensured that every piece of marketing no matter what country originated it, supported the values of the AMEX brand. At U.S. Bank she was responsible for driving compelling, market-leading digital experiences across all partner and proprietary credit card customers. Tina holds an Economics degree from the University of North Texas, UX certification from General Assembly in New York City, Six Sigma certified and is a trained Agile leader.

In her spare time she teaches UX/CX at San Diego State University to continuing education students.