Tamra provides a unique skillset meshing strategy and execution, particularly surrounding a brand's digital efforts. She has start-up and large corporate experience, and thrives on turning insights into actions. Tamra has expertise in consumer insights, product management, digital marketing strategy and execution, and strategic planning.

She leads qualitative primary research work including focus groups, usability testing, shop-alongs and in-depth interviews. Tamra then couples the results with secondary research and competitive/landscape audit findings to provide clients with impactful next steps and opportunities. She is fluent in crafting strategies to build a brand's digital presence and executing these plans, often serving in a general manager/product manager capacity. Tamra excels as a project hub, bringing together functions such as development, design, marketing, and more to create new digital products and bring visions to reality.

Prior to consulting, Tamra led marketing & product management for Shop It To Me, an e-commerce start-up, and worked at Gap Inc. in the Consumer Strategy group. She specializes working with women's lifestyle brands and retail clients. Tamra holds a BBA from the University of Michigan.