Suzanne Samuel has 20+ years of consumer insights expertise that includes designing and managing research, integrating sources, and providing recommendations on business and brand issues across CPG, Financial Services, Technology and Healthcare.

She spent much of her career at Kraft Foods and American Express, where she led an insights team supporting the US Cards business and later the Enterprise Growth Group, focused on attracting incremental segments with new products in underdeveloped geographies. Suzanne has supported a wide variety of product development and marketing initiatives, including communications and advertising, journey mapping, brand health and NPS measurement. Through her consulting business, she has led engagements at Verizon, American Express and Ipsos Healthcare. She is adept at distilling key takeaways from qual and quant research and creating syntheses across multiple studies, and enjoys partnering with stakeholders to identify actionable strategies and tactics.

Suzanne earned her MBA at NYU with concentrations in Marketing and Statistics.