Susan McBarnet is a seasoned brand strategist and marketing professional with 18 years of experience. She is the President & Founder of Eastover Marketing Group, a marketing & communications consultancy that takes a customer-centric approach to reinventing brands making them more relevant in today’s marketplace.

Earlier in her career Susan spent ten years at American Express where she honed her expertise in brand and communications strategy development, customer segmentation, research, analytics and strategic planning. She was a Director of Global Brand Management, where she was responsible for evolving the American Express brand to be more relevant to millennials, women and the digital world. She also revamped the value proposition and positioning for the merchant customer base. As a Director in OPEN, American Express’ team dedicated to small business, Susan focused on loyalty marketing. She segmented the customer base, set, executed and measured segment-specific marketing strategies. Susan also founded and ran Brooklyn Babes Running, a successful health and fitness company that empowered women and trained them to run 10Ks & ½ marathons. Susan built the foundation of her career in management consulting.

She holds an MBA from NYU’s Stern School of Business and a BS in Neuroscience from Trinity College.