Pia is a seasoned professional with a well-honed approach to solving marketing problems, combining marketing strategy with strong data-driven and customer-first perspectives to deliver solutions. She has extensive experience in leading business strategy, managing cross-functional teams and building marketing programs at Fortune 500 companies such as American Express, E*Trade and Thomson Reuters/Refinitiv.

Her expertise extends across multiple marketing disciplines including digital product management, direct marketing, marketing operations and industry development. Most recently, on the Digital Product Management team at American Express, Pia led go-to-market efforts for a new digital payments product, collaborating with partners to scale product adoption and deepen customer engagement. She successfully engaged with partner teams to build customer-centric onboarding, engagement and retention programs, and implement promotional platforms and capabilities. At E*Trade, Pia was head of the Early Engagement team, developing omni-channel strategies and initiatives to optimize new customer experiences, improve engagement/loyalty and drive first year profitability.

Pia began her career as a Mergers & Acquisition/Financial Due Diligence consultant at PriceWaterhouseCoopers, LLP. Pia received her Finance & Accounting degree from New York University’s Stern School of Business.