Karen Schmidt
Business Strategy, Performance Marketing
Karen Schmidt is a high-energy and passionate business strategist with 15+ years of experience spanning across media, technology, and financial services. She has a proven track record in leading global, multi-functional teams to execute complex transformation programs, develop and implement marketing strategies, and creatively leverage technology to solve business challenges.
She is passionate about culture and developing high performing teams. Most recently, Karen served as the VP, Global Head of B2B Marketing for Verizon Media where she was responsible for driving the go-to-market strategy for its advertising business, including value proposition development, increasing brand awareness and customer experience through E2E marketing, developing key partnerships, and expanding product offerings.
Previously, Karen spent ten years at American Express in numerous senior leadership roles, including VP, Head of Global Field Enablement, leading OPEN Small Business field strategy, leading the global transformation of digital servicing platforms, and leading business strategy and planning. Karen started her career in management consulting with Booz Allen Hamilton.