Joan Hendell is a seasoned marketing leader with deep, diverse experiences including: developing digital marketing strategy and specific executions; launching and bringing to market new products; creating direct-to-consumer strategies; and, updating value propositions and brand positioning to create competitive advantage.

Joan worked with Marriot Bonvoy to launch the American Express Marriott Bonvoy card and helped develop a mid-market private wealth management business for Goldman Sachs.

Recently, at A Place For Mom, she was an interim Vice President responsible for updating the brand positioning, creating new advertising campaigns and establishing results reporting. She managed earned and owned media as well.

While at American Express, Joan successfully ran acquisition and loyalty programs, and managed strategic travel partnerships. Joan has an MBA from the Kellogg Graduate School of Management from Northwestern University.