Felicia Lipson has a unique perspective on marketing and product management informed by over twenty years of leading businesses to accelerate growth and profit. For fifteen years Felicia has provided consulting services to major corporations to craft marketing and product strategies, develop new products and services, and implement activation campaigns across all phases of the customer lifecycle. She has extensive experience at providing interim coverage as a business and marketing executive across a variety of marketing, product, customer experience and chief-of-staff roles. Felicia brings a proven track record of delivering business results and leading teams that exceed expectations and have high morale.

A few project highlights include mobile development for a loyalty program, digital development for gift and pre-paid cards, channel expansion and social sharing to drive exponential growth for referral marketing, 360 communications for online cause marketing initiative, and management of all aspects of travel insurance business delivering revenue and profit goals. Prior to starting her own firm, Felicia was Senior Director, Loyalty Marketing at American Express. Felicia thoroughly enjoys her work and prides herself on being a strategic thought partner to her clients and on building experiences that delight customers.

She holds an MBA from Harvard Business School and a BA in History and Economics from Harvard College. Felicia resides in Manhattan and is a civic leader engaged with women in politics, alumni efforts and musical arts.