Erin Rich is a seasoned senior leader with broad and deep experience across all consumer business lines in financial services. She focuses on leading significant change efforts and is recognized at the C-suite level for effectively and urgently leading new enterprise-level customer experience transformations.

Erin held leadership positions over a 26-year career at Wells Fargo that included building and leading PMOs in Marketing and General Bank, leading strategic business initiatives for the General Bank, Head of Client Experience at Wells Fargo Advisors brokerage and Customer Marketing Strategy leader. Her expertise includes strategic development, change plans, executive socialization, communications and buy-in, senior-level program management, and implementation. In her most recent role, Erin was the Marketing senior leader tapped for designing the strategy and implementation of a new enterprise customer engagement engine -- an AI-driven, machine learning engine designed to arbitrate among all offers/leads a customer could receive, improving the relevance of marketing as well as customers’ overall experience with Wells Fargo.

Erin holds an MBA in Marketing.