Andrea Baldecchi Feldman is a consumer brand-builder, brand strategist and operational marketing executive with extensive experience creating, growing and advising successful consumer businesses. She is a multifaceted executive with over 20 years of experience in P&L holding roles at best-in-class CPG and Beauty organizations such as Kraft Foods and Coty Inc., as an advisor to middle-market PE portfolio companies, as a mentor and consultant to early-stage ventures, and as an entrepreneur.

Andrea is currently Co-founder of It Will Bloom, a brand strategy firm and brand incubator that provides emerging and growth stage consumer businesses with brand strategy advisory and hands-on operating expertise for profitable growth acceleration. Additionally, from 2017-2020 Andrea was the Co-founder and CEO of digitally-native, clean beauty brand PURE BioDerm. As a classically trained CPG marketer-turned-entrepreneur, Andrea deploys a general management-oriented approach in using brand strategy principles to assess long-term brand value, chart go-to-market strategies and drive profitable growth. She has a passion for new product development and has amassed deep product commercialization experience across several key consumer categories within large organizations, and as an entrepreneur.

Andrea is skilled in understanding consumer behavior, with an intuition for connecting consumer insights with market trends to develop innovative products and brands that meet consumer needs and fill market gaps. Andrea’s upbeat, energetic nature, combined with excellent communication skills and ability to build strong relationships, has enabled her to be a highly effective team leader in organizations of varying size, sophistication and complexity. Andrea holds an MBA in Marketing from the Stern School of Business at NYU, and a BBA in Finance from the Ross School of Business at the University of Michigan (Go Blue!).