Amy Parks
B2B Marketing & Sales Enablement
Amy is a seasoned marketing strategy executive with over 20 years of experience and a proven track record of launching new products and campaigns, as well as mobilizing large sales teams, to drive business growth and build brands. She’s a collaborative leader with a unique combination of analytical and marketing experience and understands both creative storytelling, as well as how to mobilize sales teams to drive results.
Over the course of Amy’s career, she’s worked with companies like American Express, CBS, and AT&T to successfully develop holistic B2C and B2B Go-To-Market strategies to expand those brands. She recently helped American Express launch a new digital small business product and grow it to over $1Bn in 2 years, while also over-delivering first year dialogic and field sales goals by 200%. She launched a premium consumer cobrand to become the most profitable margin portfolio enterprise wide, and led a $1.5Bn acquisition which drove 20% returns for the company. Amy is an expert at articulating value propositions, creating a holistic end to end customer journey, acquisition and loyalty campaigns, strategic partnerships, and mobilizing sales teams. She is known for driving consensus and results across large teams.
Amy holds an MBA in Finance & Marketing and a BS in Mathematics from Tulane University.