Amanda Hong is a seasoned strategic thought leader with global experience within multiple industries across B2C and B2B. She has a well-rounded skill set with expertise in customer lifecycle marketing, loyalty, product management and partnerships.

Majority of Amanda’s career has been with American Express where she held a variety of leadership positions in the US and New Zealand. Based in New York over the last 11 years, Amanda has demonstrated her customer centric focus and innovative strategies to engage customers and grow the business across brands such as Bloomingdale’s, FedEx and Delta. She was involved in several credit card launches, evolved marketing communication strategies, introduced new mobile/digital capabilities and built influential and credible relationships at senior levels (C suite).

In New Zealand, Amanda led several groundbreaking product launches that transformed the Membership Rewards program to become ranked #1 in credit card loyalty programs as rated by external sources. Before American Express, Amanda worked for three years at New Zealand’s leading fashion catalog company where she created a customer care program to identify customer segments and customized segment marketing strategy.