Adrienne Fasano is founder of Scoperta (Italian for “discovery”) a DTC marketing and technology company focused on connecting consumers to boutique wineries across the US.

She was the former Chief Marketing Officer for the Americas at commercial real estate services giant Cushman & Wakefield. Upon arrival in 2015 to head the firm’s 300-person marketing organization, Fasano transformed the department and redefined the firm’s go-to-market strategy. She was instrumental in reshaping Cushman & Wakefield’s brand and achieving a cohesive, global voice. In conjunction with a successful IPO in late 2018, she helped launch the firm’s What’s Next ad campaign.

Before joining Cushman & Wakefield, Fasano spent four years at JLL in senior marketing positions. She previously was vice president and director of marketing at World Business Chicago, a city commissioner for former Mayor Daley and global sales director at Motorola. Fasano has served on the Chicago Children’s Advocacy Center advisory board, Hootsuite advisory board, Girls on the Run Advisory Board and Girl Scouts of Greater Chicago & Northwest Indiana.