At Martellus, we have been exceptionally lucky to have a team of seasoned Experts working with clients in an expanding number of fields. As leaders, we are committed to paying it forward by helping others find the same sense of fulfillment that we have – this season and throughout the coming years. Fulfillment, Purpose and […]
With traditional marketing channels drying up and consumer attention increasingly fragmented, content marketing is key for brands to reach their core audience. Many, though, are not seeing the success they hope for. One common mistake is confusing content marketing with advertising. The rules of the game are different. Messaging that is consistently too product-focused rather […]
According to a recent study by The Aspen Institute for the Future of Work (done in conjunction with the Markle Foundation, Burson-Marsteller and TIME), 70% of companies surveyed said they believe more businesses will move to an on-demand labor model. While the rapid expansion of the sharing economy is garnering its share of headlines, one of […]
Even for the most customer-centric companies, issues occur. How a company deals with problems is what matters. Service Recovery represents the willingness and ability of a company to prove its commitment to customers. The other day, I was in line at the local tea store when their computer system went down, forcing personnel to process […]
In most businesses, creating solid new products is straightforward assuming you have the time and the resources you need. You canvass customers, mine data, run financials, and then give customers as much as feasible of what they asked for. As long as the quality is good and the price reflects the value the consumer thinks […]
A few months ago, I was with group of extremely talented marketers trying to figure out what to do about a credit card product. The product was under-performing – customers were giving it ho-hum marks and growth had stagnated. After batting around a few ideas, I suggested, “Why don’t we double the price?” Crickets. Everyone […]