100% of Martellus clients cite driving top line growth in an uncertain economic environment as a top priority for 2020. And most of our clients acknowledge that extracting more value from best customers is a proven growth lever. We agree, for three reasons: The 80/20 rule applies: Time and again we see that 20% of […]
If you or your company are not already working with gig workers, chances are you will be soon. According to the findings of the ‘Freelancing in America’ report commissioned by Upwork and Freelancers Union, some 57.3 million Americans — or 36% of the workforce — are freelancers. And, the majority of freelancers say they would […]
As businesses continue to try to keep up with the pace of change in consumer behavior and the constant pressure for new and better products, an increasing number are turning to an agile model. Four of our Experts with deep experience in agile discuss why this matters and what you need to know for successful […]
Welcome to the April issue of Martellus Matters. One of the questions we hear being asked in boardrooms across companies concerns what impact AI will have and how best to prepare for it. We tapped a leading professor and author in the field as well as our own Martellus Expert for their practical advice on what […]
Re-Thinking Call Center Investment The conventional wisdom is that investing in call centers increases customer satisfaction. In some circumstances, that’s true. Most of the time, though, reducing costs actually results in increasing customer satisfaction. While this may seem counter-intuitive, most customers don’t want to call anyone these days and are annoyed when they have to take […]
This month, we examine how internal branding can build brand love, turn your employees into advocates, and boost the bottom line. While companies spend millions of dollars on external communications, many overlook one of the most important components in establishing brand love and loyalty: Internal branding. Taking the time to ensure that you have a […]