All Martellus Experts are seasoned executives with proven leadership skills and deep functional expertise.


Holley Cavanna

Direct Marketing,Consumer Data & Research, Customer Experience, Digital Media

Holley is an accomplished media and strategy executive with a track record of driving consumer revenue and leading strategic change. She held several leadership positions in publishing and media. Most recently, Holley was Senior Vice President of Innovation and Strategy at Time Inc. -- responsible for digital, data, and print growth initiatives across Time Inc.’s 24 domestic brands. Other positions include SVP of Style & Entertainment Group, Brand VP of InStyle, and VP New Business development at Time Inc. Holley is an expert in data, research, and consumer marketing – with a track record of growing website traffic, acquiring customers, increasing retention rates, and maximizing customer lifetime value. Holley also has 6 years of strategic planning expertise –leading growth strategies and transformation efforts for Time Inc.’s consumer business after the 2014 spin-off from Time Warner. Holley received her MBA from Columbia University and a Bachelor’s degree from Cornell University. She currently serves on the President’s Council of Cornell Women and two nonprofit boards.

Cara Cook

Customer Acquisition, Marketing Strategy, Brand Communications

Cara Cook is a seasoned marketing executive with significant expertise developing customer acquisition and product management strategies. Cara is the founder and president of Oak Hill Consulting, a boutique firm specializing in strategic and tactical marketing for small businesses. Her most recent engagement involved working with Skillcrush, a leading online learning community, to develop and implement strategies to optimize their marketing channels. Prior to starting Oak Hill, Cara spent 12 years at American Express where she held multiple roles spanning both the B2B and B2C businesses. She developed a proven track record for driving results, leading large cross-functional teams and improving the customer experience through both in-person interactions and digital channels. While in OPEN, the American Express team dedicated to small business, Cara developed the field sales and tradeshow acquisition channels to reach a wider audience. She was responsible for the creation of OPEN lounges at convention centers, resulting in increased customer acquisition and heightened brand awareness. In addition to her professional work, Cara volunteers her time with the Mount Kisco Interfaith Food Pantry, spearheading marketing and communications efforts. Cara graduated from the BBA program at the University of Michigan (Go Blue).

Damaris de los Santos

Digital Brand & Market Strategy, Digital Product Management, Web Usability & User Experience

Damaris de los Santos is a seasoned digital strategist with nearly two decades of experience creating innovative and game-changing digital experiences that engage customers and fuel growth. She is the Founder and President of Tipping Point Edge, a digital marketing consultancy that leverages digital expertise to give businesses the tools to compete with smarter digital strategies. Previously, Damaris was head of the Digital Experience team at OppenheimerFunds, a leading global asset manager, where she was responsible for the firm's digital strategy and the development of award-winning online and mobile platforms for financial professionals and investor experiences. While at Oppenheimer, she was successful in leading and managing cross-functional teams of internal and external resources through the full lifecycle of design, development, and implementation of value-driven digital solutions. Damaris has a rich and vast experience in digital product development, defining and aligning digital roadmaps to meet corporate goals, elevating brand identity, web usability, and user experience. Damaris holds a BA from the University of Maryland at College Park.

Tamra Feldman

Consumer Insights, Product Management, Digital Marketing Strategy & Execution

Tamra provides a unique skillset meshing strategy and execution, particularly surrounding a brand's digital efforts. She has start-up and large corporate experience, and thrives on turning insights into actions. Tamra has expertise in consumer insights, product management, digital marketing strategy and execution, and strategic planning. She leads qualitative primary research work including focus groups, usability testing, shop-alongs and in-depth interviews. Tamra then couples the results with secondary research and competitive/landscape audit findings to provide clients with impactful next steps and opportunities. She is fluent in crafting strategies to build a brand's digital presence and executing these plans, often serving in a general manager/product manager capacity. Tamra excels as a project hub, bringing together functions such as development, design, marketing, and more to create new digital products and bring visions to reality. Prior to consulting, Tamra led marketing & product management for Shop It To Me, an e-commerce start-up, and worked at Gap Inc. in the Consumer Strategy group. She specializes working with women's lifestyle brands and retail clients. Tamra holds a BBA from the University of Michigan.
Michelle edited

Michelle Gethers-Clark

Operational Excellence for Call Centers, Performance Management Systems, Customer Relationship Management

Michelle Gethers-Clark is an accomplished corporate executive, nonprofit leader, author and community leader. Michelle’s professional career spans 32 years. She has celebrated success as a senior vice president for American Express Company and as an entrepreneur. Michelle has held roles with global leadership responsibility in the US, Canada, Philippines and India. She has strong technical skills as a CPA, operations professional, customer relationship management expert, leadership development coach and fundraiser. Michelle’s accomplishments and career have been featured in Ebony, Black Enterprise, Working Mothers, Biz Life and Triad Business Journal. Her affiliations include: Bennett College Board of Trustees, BB&T Advisory Board and the Community Foundation of Greater Greensboro. Her recently published book, The Next Level presents a perspective on leadership. Both strategic and energetic, her mantra is “People follow character and not titles.”

Amy Giddon

Business & Brand Strategy, Insights & Analytics, Partnerships

Amy is a seasoned leader who provides businesses with the clarity and alignment they need to grow, serve customers, engage partners and fulfill employees. As the President of RushCard, Amy revitalized the brand, focused the organization on the most critical metrics and processes, increased key functional competencies and forged strong relationships with industry partners and influencers. She led the Customer Engagement, Product Development, Brand, PR, Data Analytics, Insights and Government Relations teams. At American Express, Amy held leadership roles in Strategic Planning, Marketing, Business Partnerships and Customer Information Management. In each of these roles, she tackled complex issues through a disciplined, data-driven - yet creative - approach that uncovered new opportunities and improved performance. Amy started her career as a consultant at Bain and Company where she worked side by side with clients to develop and implement breakthrough business strategies. Most recently, Amy has devoted her energy to the development of the next generation of leaders at the Athena Center for Leadership at Barnard College. Amy graduated Summa Cum Laude and Phi Beta Kappa from Duke University with a BS degree in Computer Science and Economics.

Tracy Grey

Growth Strategy, Strategic Planning & Execution, Marketing Strategy

Tracy Grey is a former Booz & Co consultant with experience developing successful strategies across a range of industries including consumer products, financial services, technology and manufacturing. Her expertise includes identifying ways to achieve growth, including how to better leverage corporate assets. She has significant experience developing corporate strategic plans, evaluating new growth opportunities, performing and communicating strategic analysis to drive decisions, and developing effective marketing strategies. Tracy's experience spans both external consulting and internal roles at companies like Acxiom where she was Vice President of Corporate Strategy and Industry Analyst Relations, and American Express where she was Vice President of the Strategic Planning Group. Tracy is a graduate of Stanford University and the Harvard Business School.

Lisa Grisafi

Marketing Strategy, Product Development & Management Partnerships, Customer Analytics & Insights

Lisa Grisafi is a seasoned professional who has a proven track record in developing business strategies that drive growth. She adapts well to changing environments and is an expert in the areas of marketing strategy, partnerships, product management and people leadership. Lisa has over 20 years of experience leading diverse teams and individuals at such Fortune 100 companies as American Express and Citigroup. She’s adept at working with internal and external partners to create innovative business opportunities. She has worked with leading financial, travel, retail and lodging companies, targeting both B2B and B2C customer segments to drive results. She’s skilled at managing through challenging situations, navigating across complex organizations and fostering a collaborative environment to help companies achieve success. Beginning her career as a CPA at a top public accounting firm, Lisa has built a strong foundation in accounting and finance. At American Express, she held several leadership roles in Finance, Risk Management and Marketing. She owned and managed core external partnerships and was instrumental in negotiating contracts that drive mutually beneficial value. As a product manager, she developed compelling customer value propositions, created surround sound marketing programs and utilized data and analytics to support key business strategies. Lisa earned a BS degree in Accounting and Business and graduated magna cum laude from SUNY Albany.

Jill Herbert

Marketing & Brand Strategy, Customer Experience, Partnership Development & Management

Jill Herbert is a dynamic, seasoned marketing executive with a proven track record of developing innovative digital marketing strategies and world-class customer experiences. Jill has over 20 years of experience across leading brands including American Express, Nickelodeon and Major League Baseball, as well as startups. She is an expert in brand and marketing strategy, customer lifecycle marketing and measurement, designing seamless end-to-end customer experiences, and developing and nurturing partnerships. In her time at American Express, Jill had the opportunity to work with leading digital partners including Facebook, Twitter, Uber, TripAdvisor and Airbnb to design, launch and market digital products that enhance Card members' lives. Jill is broadly recognized for her collaborative orientation, relationship-building skills, leadership and winning attitude.

Amanda Hong

Product Management, Loyalty & Engagement, Customer Lifecycle Marketing

Amanda Hong is a seasoned strategic thought leader with global experience within multiple industries across B2C and B2B. She has a well-rounded skill set with expertise in customer lifecycle marketing, loyalty, product management and partnerships. Majority of Amanda’s career has been with American Express where she held a variety of leadership positions in the US and New Zealand. Based in New York over the last 11 years, Amanda has demonstrated her customer centric focus and innovative strategies to engage customers and grow the business across brands such as Bloomingdale’s, FedEx and Delta. She was involved in several credit card launches, evolved marketing communication strategies, introduced new mobile/digital capabilities and built influential and credible relationships at senior levels (C suite). In New Zealand, Amanda led several groundbreaking product launches that transformed the Membership Rewards program to become ranked #1 in credit card loyalty programs as rated by external sources. Before American Express, Amanda worked for three years at New Zealand’s leading fashion catalog company where she created a customer care program to identify customer segments and customized segment marketing strategy.

Leslie Hurst

Marketing & Brand Strategy, Channel & Content Optimization, Influencer & Social Media Strategy

Leslie Hurst is a seasoned, well-rounded and passionate marketing executive. She has deep marketing expertise across all disciplines. In addition she has a proven track record in building marketing strategies and programs from the ground up and leading teams to execute flawlessly against those plans. The majority of Leslie’s career has been at American Express where she developed and led several innovative, award-winning marketing programs and strategies including: Small Business Saturday; Small Business Advertising Campaigns for American Express’ Credit & Charge Cards; OPEN; Women’s Small Business Advocacy social campaigns and Customer Loyalty Marketing Programs. Given Leslie’s long-term focus on serving small businesses, it was only a matter of time until she evolved that passion into starting her own business founding Hurst Consulting LLC in 2014. Hurst Consulting specializes in developing and advising clients on marketing and brand strategies, leading marketing programs, marketing and sales enablement, content marketing and more. Leslie holds a BSE from the Wharton School at the University of Pennsylvania as well as an MBA from Columbia University.

Shari Joseph

Digital Transformation, Brand Marketing, Social Media Strategy

Shari Joseph is a global brand marketing and communications leader with extensive experience driving innovative digital partnerships, social media communications, influencer programs, and best-in-class marketing. Shari has been recognized for first-ever digital platform integrations with power players such as Twitter, Facebook, TripAdvisor & Uber, as well as shaping global PR and social media strategies as the space continues to rapidly evolve. Before starting her own consultancy, Shari was VP, Global Digital Partnerships & Development Strategy for American Express. She was responsible for driving the company’s global digital partnership strategies, bringing innovative programs to market that delivered on key business objectives. Shari played a critical role in translating the company’s assets and capabilities into new and existing social media platforms, as well as other marquee platforms such as Xbox, Apple and Uber. Shari was honored as Brand Innovators’ 40 Under 40 most influential brand marketers in America.

Aline Kassabian

Customer Experience, Business Transformation, Program Office Management

Aline Kassabian is a seasoned professional with a passion for optimizing the customer experience and driving customer engagement and advocacy. She’s a strategic thinker who has extensive experience in leveraging market research to develop and execute complex programs, while collaborating with internal and external partners to drive results. Aline held a variety of customer strategy roles at American Express, including driving the cultural shift from a transactions orientation to a customer engagement focus and designing and launching Relationship Care, American Express’ proprietary customer engagement program. Aline has a reputation for being a leader who drives results through active engagement and developing her team. Aline holds an MBA from Fordham University’s Gabelli School of Business and a BS from Bentley University.

Beth Lacey

Product Development, Customer Experience, People Leadership

Beth Lacey is retired from the American Express Company where she successfully held a diverse set of senior global executive roles for 25 years. She brings her distinguished expertise in designing and deploying exceptional products, services and customer experiences across a broad range of channels. Beth places a maniacal focus on fulfilling customers' needs beyond their expectations. This spans the customer life cycle from product development- creating award winning value propositions in consumer finance to managing a servicing network of 8k care professionals, delivering the highest customer satisfaction ratings in the credit card industry. Beth is a strategic and innovative leader who knows how to get things done. Under her stewardship, revenues grew in double digits, expenses decreased significantly and customer retention rates were a competitive advantage. Beth is the recipient of the Greensboro, NC, Top Women in Business Award and the New York City YWCA Women Achievers’ Academy Award. She serves on the Board of World Pulse and on the Advisory Board for Unleashed, NYC. Beth holds a Bachelor of Science in Accounting from Widener University.

Emily Listfield

Brand Development, Content Strategy & Creation, Media Strategy, Brand Positioning

Emily Listfield combines her experience as an Editor in Chief, an award-winning Chief Content Officer responsible for branding global companies and a bestselling novelist to help brands tell their story. As Chief Content Officer of a renowned PR firm, she oversaw branding and content for global beauty, health, home and lifestyle companies, including Laura Mercier, Shiseido, Skype, The Vitamin Shoppe, Target and PVH, winning Global Gold Sabre Awards for Best Fashion and Beauty Campaign and Best Branded Journalism. As Editor-in-Chief of Fitness Magazine, she orchestrated a complete redesign, resulting in a 50% increase in circulation and the largest advertising issue in its history. She launched Parade Magazine’s cross-platform brand extension, HealthyStyle, creating new revenue streams for a heritage brand. Emily is the author of seven novels, including a New York Times Notable Book of the Year and co-founder of Jyst app on iTunes. She has been a featured panelist at SXSW and has appeared on national television numerous times. Emily is an expert at creative storytelling across all touch points, from brand voice development to tag lines, from comprehensive content strategy to creation. The result: a brand narrative that lodges in consumers’ imaginations.

Felicia Lipson

Marketing Strategy, Product Development & Management, Acquisition & Loyalty Marketing

Felicia Lipson has a unique perspective on marketing and product management informed by over twenty years of leading businesses to accelerate growth and profit. For fifteen years Felicia has provided consulting services to major corporations to craft marketing and product strategies, develop new products and services, and implement activation campaigns across all phases of the customer lifecycle. She has extensive experience at providing interim coverage as a business and marketing executive across a variety of marketing, product, customer experience and chief-of-staff roles. Felicia brings a proven track record of delivering business results and leading teams that exceed expectations and have high morale. A few project highlights include mobile development for a loyalty program, digital development for gift and pre-paid cards, channel expansion and social sharing to drive exponential growth for referral marketing, 360 communications for online cause marketing initiative, and management of all aspects of travel insurance business delivering revenue and profit goals. Prior to starting her own firm, Felicia was Senior Director, Loyalty Marketing at American Express. Felicia thoroughly enjoys her work and prides herself on being a strategic thought partner to her clients and on building experiences that delight customers. She holds an MBA from Harvard Business School and a BA in History and Economics from Harvard College. Felicia resides in Manhattan and is a civic leader engaged with women in politics, alumni efforts and musical arts.

Barrie Markowitz

Marketing Optimization (digital, social, mobile, conventional), Acquisition & Retention, Brand Development

Barrie is a marketing leader with more than 25 years of experience in the digital content, sports and payments industries. She has deep subscription marketing expertise (acquisition and customer retention), as well as digital expertise. Barrie is an excellent connector who knows how to tap the right resources to accomplish goals. She’s a champion at improving the customer experience to drive loyalty. Barrie currently consults for high growth companies creating new market launch plans, marketing strategies, market segmentation and annual marketing plans.

Susan McBarnet

Brand Positioning & Value Propositions, Marketing Strategy, Customer Research & Analytics

Susan McBarnet is a seasoned brand strategist and marketing professional with 18 years of experience. She is the President & Founder of Eastover Marketing Group, a marketing & communications consultancy that takes a customer-centric approach to reinventing brands making them more relevant in today’s marketplace. Earlier in her career Susan spent ten years at American Express where she honed her expertise in brand and communications strategy development, customer segmentation, research, analytics and strategic planning. She was a Director of Global Brand Management, where she was responsible for evolving the American Express brand to be more relevant to millennials, women and the digital world. She also revamped the value proposition and positioning for the merchant customer base. As a Director in OPEN, American Express’ team dedicated to small business, Susan focused on loyalty marketing. She segmented the customer base, set, executed and measured segment-specific marketing strategies. Susan also founded and ran Brooklyn Babes Running, a successful health and fitness company that empowered women and trained them to run 10Ks & ½ marathons. Susan built the foundation of her career in management consulting. She holds an MBA from NYU’s Stern School of Business and a BS in Neuroscience from Trinity College.

Megan McCambridge

Customer Experience, Marketing & Brand Strategy, Culture Transformation

Megan McCambridge was vice president the Global Brand and Marketing at MetLife. In this role, Megan was responsible for deploying a transformational global customer experience practice. She established a companywide customer-focused orientation by developing motivational behaviors and performance measures to support the customer competency. Prior to joining MetLife, Megan was the vice president of Marketing and Customer Experience at Walgreens. Megan oversaw the creation, development and implementation of marketing programs that drove meaningful differentiation. She also designed a passionate, customer-focused vision, strategy and execution plan that accommodated brand, offering, touch points and people. She implemented a research framework for new products and customer measurement methodologies. Before Walgreens, Megan held various leadership positions at American Express. As the vice president of Acquisition, she managed an innovative cross-selling program for consumer and small business customers. Megan received her undergraduate degree in Business Management from Rutgers University in New Jersey.

Sarah Mitchell

Digital Customer Experience, Strategic Program Management, Marketing Strategy & Execution

Sarah is an accomplished marketing and digital strategist. With the combination of a Fortune 100 background and an entrepreneurial spirit, Sarah brings both strong customer focus and a pragmatic "let's get it done" approach. She is known for developing and executing marketing strategies and capabilities, as well as leading digital transformation efforts, including Agile development practices. An adept communicator, Sarah is a seasoned leader of high-performing teams and an expert at delivering impactful presentations. She spent 14 years at American Express and in her last role there led a team of 15 creating digital standards and programs to improve the customer experience of websites and apps globally, working closely with agencies, and product and engineering teams. Prior to American Express, Sarah spent four years in the retail industry in marketing and merchandising roles for Bloomingdale's and Ann Taylor. She graduated cum laude from the University of Pennsylvania and earned an MBA from the Ross School of Business at the University of Michigan.

Marnie Omanoff

Brand Development & Architecture, Strategic Alliances & Partnerships, Agency Management

Marnie has an extensive career as a brand architect where she works with brands to define and develop unique marketing strategies and solutions to drive revenue and audience growth. Her experience spans both B2B and B2C businesses in the public and private sectors across multiple categories in Fashion, Beauty, Retail, Sports and Financial Services. She is able to look at brands holistically to then craft innovative value propositions, creative, communications and experiences across multiple channels serving both internal and external audiences. Marnie has showcased her expertise by building a centralized, global brand at Foot Locker, creating and launching the sub-brand, OPEN from American Express and by pioneering the mass designer revolution with the brand extension at the luxury start- up Liz Lange @ Target. With her passionate interests in diversity and leadership development, Marnie is a critical member on two non-profit boards. She is one of the founders and executive team members of the Newhouse Network and event co-chair of Syracuse University’s S.I. Newhouse School of Communications. She also serves as an advisory board member for Unleashed NYC. She received a Bachelors of Science degree from Syracuse University: S.I. Newhouse School in Advertising.

Janet Ott

Business & Brand Strategy, Marketing, Partnerships, Corporate Communications, Sales Support

Janet has spent her professional career driving marketing transformation and excellence. She has a knack for getting to the heart of a business quickly – using her expertise to create Go-To-Market strategies that drive strong customer focus, enable businesses to scale globally and accelerate growth. She marries creativity with business rigor to optimize operations and improve business results. As global chief marketing and communications officer for GfK, she relaunched the brand and drove the digital transformation of the $2 billion technology-driven research firm. She designed the first-ever global marketing strategy and organization and led all marketing functions including branding, digital and product marketing across 100+ markets worldwide. She oversaw all Corporate Communications and Corporate Reputation Management. Janet has also held senior leadership roles -- in the US and Europe -- at American Express, Chase and D&B. She has been the trusted advisor and speechwriter for multiple CEOs and has extensive client management experience. She's a judge for the “B2 Awards”, selecting the best B2B Advertising for the Business Marketing Association. She's also an Adjunct Faculty member teaching Business Communications, and a NJ State Council Member for the Humane Society. Janet holds a BS from Rutgers and an MBA from NYU’s Stern School of Business.

Maryam Paez

Brand Development & Management, Digital Marketing & Social Media Marketing, Strategic Alliances & Partnerships

Maryam Paez is results oriented senior marketing executive with over 22 years of experience in Brand and Customer marketing. She has extensive experience in developing and launching new brands, designing integrated 360 marketing campaigns, building new businesses or products from concept to design and launch, and negotiating partnership agreements. Her recent work has been focused primarily in developing social media marketing campaigns for a b-to-b small business. Maryam has worked in various environments such as larger corporate financial institutions like American Express and JP Morgan to multinational packaged goods company like The Dannon Company where she managed the greek yogurt brand Oikos and launched the first ever Super Bowl commercial. She recently launched an internet start-up focused on driving donations through online purchases. Maryam earned her undergraduate degree from Georgetown University and her MBA from the London Business School. She speaks French, Spanish, Farsi and English fluently.

Ushma Pandya

Business Strategy & Planning, Project Planning & Implementation, Communications & Stakeholder Management

Ushma Pandya works with organizations on addressing their strategic problems. She has a reputation for breaking down complex problems and developing pragmatic solutions that help grow and scale businesses. Ushma has a track record of building relationships and influencing stakeholders to help achieve business objectives. She has worked with organizations in a variety of industries including healthcare, retail, financial services, telecom, consumer products and nonprofits (public health, sustainability, poverty alleviation). She's a noted people leader and manages individuals and teams to achieve impact and personal excellence. She was on the executive leadership team at American Express and was a principal at Booz&Co. Ushma attended Georgetown University, Harvard University and Columbia University.

Daria Reznikova

Customer Experience, Business Transformation, Operations Strategy

With decades of corporate experience and global expertise, Daria’s business instincts, clarity of vision and proven ability to execute have resulted in superior business results. She’s an Expert in customer experience, business transformation, operations and strategic planning. As an executive at American Express (AMEX), Daria held leadership positions across a variety of areas to include Membership Rewards, Servicing Configuration, Digital Servicing, Customer Experience and Business Transformation. Notably, Daria launched a new business for AMEX focused on helping corporate clients and strategic partners achieve a world class customer experience while simultaneously reducing operating expenses. Prior to AMEX, Daria was a consultant for McKinsey & Company, where she worked with senior executives to develop and implement strategies to achieve a superior competitive position. Previous to that, Daria held various positions in accounting and finance, growing from accountant to CFO. Daria earned an MBA in Finance from The Wharton School at the University of Pennsylvania and a Master’s degree in Economics from Moscow State University.


Rosa Sabater

Product Management, Marketing, Customer Experience

Rosa is an accomplished executive with a proven track record of helping companies and individuals achieve breakthrough performance. She’s an Expert in product management, marketing, customer experience and client development. As a member of the senior management team at American Express (AMEX), Rosa held multiple leadership positions, including: general manager of Small Business Charge Cards, general manager of Small Business Loyalty Marketing, head of New Accounts Operations, head of Customer Experience for US Cards and chief marketing officer (CMO) for the OPEN division. As CMO for OPEN, Rosa developed the first sub brand for AMEX and launched Small Business Saturday, a national movement to drive sales to small businesses on the day between Black Friday and Cyber Monday. Prior to AMEX, Rosa was a principal at Booz, Allen & Hamilton, where she led major client relationships for the marketing intensive group. Rosa graduated magna cum laude from Yale University and earned a MBA from The Wharton School at the University of Pennsylvania.

Tina Selwyn

Customer Engagement, User Experience Design (UX), Process Reengineering

Tina Selwyn is a seasoned corporate leader with a passion for creating excellent customer experiences and seamless processes. She is an Expert in Customer Experience, User Experience Design (UX) and Process Reengineering. Before becoming a consultant, she worked for 15 years at financial services giants, American Express and Citi, learning industry best practices from some of the most respected brands in the world. At AMEX, Tina spent a decade supporting 20+ international markets and developing solutions that were pragmatic, scalable and cost-effective. In her last role at AMEX, Tina was the Vice President of Marketing Excellence with the mandate to define and implement a “customer first” strategy which ensured that every piece of marketing no matter what country originated it, supported the values of the AMEX brand. Tina holds an Economics degree from the University of North Texas and UX certification from General Assembly in New York City.

Stephanie Sharis

Digital Business Innovation & Strategy, Digital Marketing, Digital Product Development

For over seventeen years, Stephanie Sharis has created trailblazing and award-winning web products and programming, and for the past ten years she has operated digital media companies in C-Suite roles. Stephanie is currently Principal/Owner of Athena Media Consulting, an advisory firm that provides digital media start-ups with a range of services, from strategic planning to business development to new product design and go-to-market support. From 2016 to 2017, Stephanie served as CEO of Cricket Media, a global learning company best known for its award-winning children's magazines and ePals, a worldwide social learning network. Leading a team of over 100, Stephanie strengthened core operations and catalyzed digital product development in both the States and in China. From 2015 to 2016, Stephanie was CEO of DailyClout, a start-up dedicated to making government more transparent and accessible through technology. After raising money through the Knight Foundation, in five months DailyClout developed and launched BillCam, a tool that embeds live legislation into news coverage right in-line with an article or blog entry. From 2008 to 2015, Stephanie was the founding COO of Ted Leonsis' SnagFilms, a pioneering digital distributor of independent films and owner of the Webby Award-winning movie site, Indiewire. Backed by NEA and Comcast Ventures, SnagFilms pioneered new forms of digital distribution to meet the evolving demands of consumers, launching its first iPad app in 2010 and building out its infrastructure to support 28 mobile and OTT platforms. Stephanie started her career at AOL, developing first-generation branded programming and debuting film streaming on their network. Stephanie received her B.A. from Wesleyan University with Summa Cum Laude and Phi Beta Kappa honors and holds a Master in Public Policy from Harvard University.

Kerry Welsh

Customer Experience, Advertising & Media, Analytics

Kerry Welsh is a seasoned executive with a proven track record of turning vision into action. She has deep experience in brand and advertising analytics, customer experience, research, business management, and brand management, with experience in large corporations, consulting, and small business. As the head of the first consumer advertising and media analytics team at Citigroup, Kerry developed research and analytical tools to measure and optimize creative production and cross-channel media spend across US lines of business. In this role she also evaluated brand sponsorship commitments such as the US Olympic Team and Citi Bike (NYC and Miami) to determine the impact on both brand and business results. She also launched the first global brand and marketing audit across 30+ markets, developing data driven strategies to optimize investment among countries in order to accelerate growth in priority markets. Prior to that, Kerry was among the first CX leaders at Citigroup, where she launched an NPS and customer experience program from the ground up, developing both executive level strategies and operational systems to transform key customer journeys across the consumer businesses. She also served as Chief of Staff for the global CMO. Kerry holds a BA from Duke University and an MBA from the Smith School of Business at the University of Maryland.